Our Work

Example engagements

Repositioning an AI company to sell to private equity An AI-powered revenue intelligence company had a strong product but no clear path to its best buyers. MTP rebuilt its go-to-market strategy around mid-market private equity buyout and growth equity firms, defined the buyer and the message for that market, and structured a phased advisory engagement. Through our partnership with Equitas Tech, we also opened doors to firms in our PE network.

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Bringing an international AI product to the US market An AI software company based outside the US wanted to launch its product with mid-sized American companies. MTP identified the target industries, including healthcare, education, SaaS, professional services, and logistics, and defined buyer personas at the COO, VP of Operations, and CTO level. We then delivered a 90-day go-to-market plan and an internal playbook the client's team could run.

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Resetting growth at a newly acquired portfolio company A private equity firm acquired a software company whose sales had flattened in the year before the deal. MTP led a diagnostic in the first weeks after close and found that the company's message no longer matched its buyers' priorities, and that its sales team was chasing customers that rarely renewed. We built a 100-day plan with a sharper ideal customer profile and new messaging, and placed a fractional sales leader to put it in place while the firm recruited a permanent hire.

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Client names and identifying details have been changed to protect confidentiality. Some examples are composites that reflect the type of work we do.