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Profile: Barbara Wellons

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Contact Info & Professional Affiliations:
  • Home base: Philadelphia, PA
  • Office phone: 215-891-9987
  • For a complete bio, email: barbara @ momentumtp . com *
  • Greater Philadelphia Senior Executive Network
  • Marketing Executive Networking Group
View Ed Callahan's profile on LinkedIn

Career Highlights & Academic Credentials:
  • VP-Indirect Channels, Equant
  • VP-Solutions Consulting, Marconi Communications
  • Sales Vice President-Wholesale Markets, AT&T
  • Marketing Director, AT&T
  • District Product Manager, AT&T
  • District Manager-Group Strategy, AT&T
  • Network Operations Manager, AT&T
  • MSBA - Strategic Management, Temple University
  • BS - Accounting, Rutgers University

Consulting Expertise:
  • Engagement types
    • Sales Leadership
    • Strategy Development & Execution
    • Process Improvement
    • Product Life Cycle Management
    • Management & Operations Assessments
  • Interim roles:
    • VP-Sales
    • VP-Product Management
    • VP-Customer Service
  • Typical clients
    • Telecommunications services or equipment firms

Sample Engagements:
  • Led 100 person wholesale market sales force responsible for $1 B revenue.
  • Led development and execution of operational recovery plan that yielded performance improvements of > 125% within 12 months for infrastructure data services.
  • Led national telemarketing operation to achieve growth rates of > 200% by providing focus on key sales drivers and productivity measures.
  • Led geographically dispersed cross-functional team in strategy development and execution that preserved $16 M in revenue and $50 M in capital expenditures.
  • Developed comprehensive product portfolio management strategy that accelerated return on sales 143% in 12 months with EBIT 137% above forecast.

*
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